Its flavors read like a Life Savers pack.ĭeep Eddy actually debuted with its Sweet Tea flavor, a vodka infused with Indonesian black tea, no doubt owing in part to co-founder Clayton Christopher’s previous connections to the tea industry via Sweet Leaf Tea Co.
Considering that’s almost 100 years of Texans cooling off and relaxing without a ton of clothes on, it seems like a decent name for a vodka. The “Deep Eddy” here refers and pays homage to the oldest swimming pool in Texas, built in 1915 on the outskirts of Austin and adjacent to the banks of the Colorado River (before it was converted into a man made pool, the “eddy” was literally just that, a swirl of cool water from the Colorado River that Texans used to cool off in). “Deep Eddy” sounds like the guy who always has a poetry quote or walks around perpetually prepared to express himself in haiku. ‘Deep Eddy’ is named after a swimming pool. Read on for seven more things you should know about the brand behind the bottle.
Like another super-chill Texan export we know, the Austin-based vodka brand seems to straddle the divide between craft/indie culture (local-ish ingredients, brand cohesion) and a more relaxed, everyday drinking vibe. But the fairly run-of-the-mill product lineup may be exactly what Deep Eddy has going for it: It’s casual, affable, and approachable, with a very low price point of about $15 to $20 per bottle. The vodka is fairly basic: It is column-distilled (standard vodka operating procedure), charcoal-filtered (which may be meaningless, more on that later), and available in an adorable rainbow of flavors. Soon after its debut in 2010, Deep Eddy Vodka became one of the fastest-growing spirits brands in the U.S., an added achievement considering it came of age around the same time craft cocktail culture exploded.
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